2nd International Business Conference on ‘Value Creation for Sustainable Development’

2nd International Business Conference on ‘Value Creation for Sustainable Development’ is being held on March 17-18, 2015.It is organized by School of Commerce and Management, Sri Guru Granth Sahib World University, Fatehgarh Sahib (Punjab, India).

Sri Guru Granth Sahib World University is organizing 2nd International Business Conference on ‘Value Creation for Sustainable Development’ on March 17-18, Conference Brochure and Registration form is attached.I request you and your colleagues to submit a paper on any relevant topic and participate in the Conference. Abstracts and full papers should be emailed at wc.bisd15@sggwu.org. Kindly mention the theme in the Subject of the e-mail. Accepted papers presented at the Conference will be published in an edited volume after the conference in the Book/Journal bearing ISBN/ISSN.Looking forward to your active participation in the Conference.


The schedule of the conference is as follows:

March 17, 2015 (Tuesday)
1. Registration: 9:30 a.m.
2. Inaugural Session: 10:30 a.m.
3. Tea Break: 12:00 p.m.
4. Panel Discussion/ Workshop: 12:30 p.m.
5. Lunch: 2:00 p.m.
6. Technical Session: I, II, III & IV: 2:30 p.m. to 5:00 p.m.
March 18, 2015 (Wednesday)
1. Technical Session: V, VI & VII: 10:00 a.m. to 12:00 p.m.
2. Tea Break: 12:00 p.m.
3. Valedictory Session: 12:30 p.m.
4. Lunch: 2:00 p.m.
5. Certificate Distribution: 2:30 p.m.

With warm regards
Dr. B.S Bhatia
Professor of Eminence and Dean Research
Mob.no. 9872623456
E.mail ID: bsbhatia29@hotmail.com
Sri Guru Granth Sahib World University
Fatehgarh Sahib

Themes and Sub-themes

The theme of the conference is ‘Value Creation for Sustainable Development’. The sub-themes are as follows:

Finance and Accounting
Banking, Financial Services & Value Chain Financing, Financial Reporting, Adoption of IFRS, Performance Measurement and E-Governance, Contemporary & Ethical Issues in Accounting and Auditing, Corporate Restructuring: Mergers and Acquisitions, Taxation Reforms, Financial Innovations, Commodity and Derivatives Market, Financial Inclusion and Micro-Finance Issues, International Trade and Investment Flow.

Consumer Behaviour and consumer trends for future, Creating Customer Value, Satisfaction and Loyalty, Customer base and Database Marketing, Marketing strategy for adapting to a globalized world, Media convergence and its strategic implications, Social Media Marketing, Branding in the 21st Century, Online Marketing & its challenges, Managing Service quality and customer expectations.

Human Resource Management
Strategic HRM, Work Culture, Change Management, Emotional Intelligence, HR Branding, Work Life Balance, Knowledge Management, Glass Ceiling, Competency Mapping, Balanced Scorecard, Global Leadership, HR Networking, Talent Management.

Strategic Management & Information Technology
Corporate Social Responsibility and Responsible Marketer, Green approaches, E-governance; E- Business and Internet Computing, M-Commerce, Technological and product innovations, Cyber law, Intellectual property rights, Business process re-design (BPR), E-Learning, e-Training, and e-Teams, Strategic Decision Support Systems, The Knowledge Society and Information Systems, Key technologies in the 21st century.

Structural changes in Indian Economy, Challenges in various sectors of Economy, Make in India Campaign, Service Sector at the Cusp of change, Emerging Trends in Trade and Capital Flows, Corruption and Black Economy, Sustainable Development & its challenges, Public Finance: Recent trends & crisis, Challenges of Informal Economy of India.

The above issues are indicative in nature. Papers on other contemporary issues would also be accepted.



The conference proceedings will be published before 17th March, 2015. Please download the registation from